Jaime A. Vasquez

Hi, I'm Jaime A. Vasquez and I'm Executive Vice President and Chief Marketing Officer at Impact Beverage LLC

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Jaime A. Vasquez is a C-Level Marketer with international experience in the beverage, food, telecom, Internet, franchise operations,  retail sales operations, C&G Retail and electronics sectors.   Domestic and international assignments in U.S. and Latin America with over 25 years experience.

Executive Vice President & Chief Marketing Officer at Impact Beverage LLC

July 2014 - Present | Greenwood Village, CO

Lead all Marketing for Functional Beverage Company.

Executive Vice President/Chief Marketing Officer at Fitness Together Holdings Inc.

October 2012 - December 2013 | Highlands Ranch, CO

Led all marketing department for 2 franchise brands including Elements Massage Studios and Fitness Together Personal Training Studios.

Vice President Consumer Marketing at Cricket Communications

October 2010 - May 2012 | Greenwood Village, CO

Led Consumer Marketing Strategy, Advertising, Media, Promotions, Field Marketing, Merchandising

VP/COO at LG Electronics

November 2008 - August 2009

Led the Marketing, Sales and Supply Chain Teams at LG Electronics Mexico.

Vice President of Business Development PepsiCo Customer Teams (Emerging & Convenience Channels) at PepsiCo, Inc.

February 2008 - October 2008

Led the Business Development Team for the Emerging and Convenience Channel. Our team's areas of focus include: Strategic Planning, Insights, Category Management and Customer Marketing

VP Marketing-CMO at PepsiCo Americas Beverages-Mexico B.U.

November 2005 - February 2008

Position leads the marketing department for the Mexico Beverages B.U. and reports into the BUGM.

VP Marketing at PepsiCo de México

2005 - 2008

Led PepsiCo Beverages Mexico Marketing Department

Vice President Marketing Doritos Trademark at Frito Lay North America

2004 - 2005

Brand Strategy

VP Multicultural Marketing at Frito Lay North America

2003 - 2004

Led Multicultural Strategy for Frito Lay North America

Sr. Brand Manager Sierra Mist at Pepsi Cola North America

2000 - 2003

Launched Sierra Mist

VP Marketing at Univision Online

1999 - 2000

Launched Univision Online (Portal & ISP)

Sales Manager Orange County/East L.A. County at Pepsi Bottling Group

1997 - 1998

Led Sales Operations for Orange County and Southeast LA County

Marketing Director SoCal B.U. at Pepsi Cola North America

1995 - 1997

Led Marketing Department for Pepsi Cola SoCal Business Unit

Marketing Manager at Pepsi Cola North America

1991 - 1995

Led Pepsi Brand Strategy

Associate Marketing Manager at Pepsi Cola North America

March 1991 - November 1991

Led Hispanic Marketing

Franchise Sales Representative at ARCO AMPM (Atlantic Richfield)

1989 - 1990

Led largest region for ARCO/AMPM

Asst. Store Manager at Alpha-Beta

1981 - 1987

Responsible for swing shift during college.

President at Sequoia Marketing Partners, LLC

June 2012

Georgetown University - The McDonough School of Business

1987 – 1989

MBA

University of California, Los Angeles

1982 – 1987

B.A.

Concentration: English

St. John Bosco High School

1978 – 1982

H.S. Diploma

Marketing, Reading, Travel, Sports.